This thesis explores the design and implementation of a Cultural cum Commercial Complex on the Aji Riverfront in Rajkot, Gujarat. The project aims to blend cultural heritage with modern commercial needs, enhancing urban livability and economic vitality. Through an integrated approach, it examines architecture, riverfront development, and community-centric spaces. The complex serves as a catalyst for tourism, local business growth, and cultural exchange, promoting ecological conservation and socio-economic development. This study provides a comprehensive blueprint for riverfront revitalization, emphasizing innovative design solutions that respect local traditions while meeting contemporary demands.